The key goal of brand guidelines is to ensure that all parties use the WAFDA and WA Ultimate brand elements consistently. Brand guidelines provide information and tools and set the standards for using brand names, logos, typefaces and other design elements in advertisements, brochures, newsletters, packaging and online communications.
Brand standards are a set of rules and guidelines that protect the look and feel of your organization. It provides a standardised approach to creative work in order to uphold the integrity of the brand. Brand standards are far more important than the logo itself.
The full branding guidelines of the WA Flying Disc Association can be downloaded here.